Case Study : MFB Mechanical Corp Logo Design
This is a logo design for MFB Mechanical Corp, a veteran owned family HVAC business. Sometimes I receive a logo design request from a business that doesn't lend itself to the most contemporary design trends. This was a challenging assignment. After a few hours into the sketches I knew that the emphasis of this design would relay more on function than fashion.
I didn't have much to go on when designing this piece. All that I had to go on was the name of the company (which was an acronym of the members names). All in all, I am happy with the design. If I could change one thing, I would get rid of the "Mechanical Corp" and replace it with "Heating, Ventilation, and Air Conditioning".
Amongst the many uses an HVAC company would have for a logo the one that stood out the most was the van. I envisioned this logo on the side of a van and it was all the validation I needed. Take a look.