88 FITNESS TRAINING REBRAND
A case study by David Asbery
What initially started as a logo consult for this one-stop-shop personal training service with an in- house gym turned into a comprehensive overhaul of their entire brand. This project is a testament to what happens when a client puts their trust in me to create without limits to design their dream content.
88 Fitness’ owners built their business from the ground up and are passionate about bodybuilding, nutrition, and their clients’ overall health. They turn their clients into stronger, healthier people, and they commissioned me to create a cohesive, impactful, and engaging website to tell their story.
We created a “Results” page in the main navigation menu of their website featuring before and after shots of their clients from all walks of life. I chose a sleek color themed card design, which I had never seen executed on a fitness website in a stylistic and compelling manner. This unique approach worked well for 88 Fitness because it helped them show how deeply they care about their clients.
